Garth Brooks Retirement
 In 1999 Brooks and his production company Red Strokes Entertainment, with Paramount Pictures, began to develop a movie in which Brooks would star. The Lamb was to have revolved around Chris Gaines, a fictional rock singer and his emotionally conflicted life as a musician in the public eye. To create buzz for the project, Brooks took on the identity of Gaines in the October 1999 album Garth Brooks in ... The Life of Chris Gaines, which was intended as a 'pre-soundtrack' to the film. Brooks also subsequently appeared as Gaines in a television mockumentary for the VH1 series Behind The Music and as the musical guest on an episode of Saturday Night Live which he hosted as himself.
Brooks' endless promotion of the album and the film did not seem to stir much excitement and the success of the Chris Gaines experiment became fairly evident mere weeks after the album was released. Although critics admired Brooks for taking a musical risk, the majority of the American public was either totally bewildered, or completely unreceptive to the idea of Garth Brooks as anything but a pop-country singer. Many of his fans also felt that by supporting the Gaines project they would lose the real Garth Brooks. Sales of the album were unspectacular and although it made it to #2 on the pop album chart, expectations had been higher and retail stores began heavily discounting their oversupply. Poor sales of the album and lack of interest in the film brought the film production to an indefinite hiatus in February 2001 and Gaines quickly and quietly faded into obscurity.
Despite the failure of the Chris Gaines project, Brooks gained his first - and only - US Top 40 pop single in Lost in You, the first single from the album.
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